Sports fans across all professional and collegiate sports are left with an everlasting dilemma: to win or not to win? Alright, so that might not seem
like much of a dilemma. Who doesn’t want to win, right? But for some fans, a big win for their team often means a loss for their wallets.
Higher Ticket Prices
Tickets to sporting events are no exception to the rule of supply and demand. When a team advances far in the playoffs or secures a championship win, fans, former fans, and those who were possibly considering becoming fans, celebrate.
As the team license plate frames, hoodies, and Facebook statuses start to increase in popularity, game tickets increase in price. The team pride this postseason usually leads to a higher demand in tickets to the game the following year.
On the Road Again
The “cost of winning” is felt both by season ticket holders and those looking to the secondary market to buy single-game tickets. But higher ticket prices are not isolated to the winning team’s home venue.
When the reigning champions return to the road the season after their big win, even the away tickets raise in price. People like to watch winning teams, even if it means watching winning teams beat their home team.
The Chicago Cubs
The Cubs won the 2016 World Series, their first championship since 1908. The streets of Chicago were crawling with rejoicing fans young and old. We can bet the same celebratory spirit wasn’t displayed when season ticket holders discovered tickets to Wrigley Field would be increasing an average of 19.5%
the season following the big win.
The College Football National Championship Game
Alabama beat Clemson in the 2016 College Football National Championship game. But wait, redemption! Clemson came returned the following year to defeat Alabama in the title game. That’s right, the teams produced the first championship rematch since the game was introduced. National Championship ticket prices
certainly felt the effect of the presence of two winning teams.
The Denver Broncos
While the Broncos missed the playoffs this year, they were the 2016 Super Bowl champions. To the disappointment of many Denver football fans, Broncos ticket prices were chart topping at the start of the NFL season following their Super Bowl victory, a clear testament to their success. The average Broncos ticket raised
at least $3 in price.
To Win or Not to Win?
In summary, the more success a team experiences, the higher the price fans will be forced to pay to attend games. So is the victory worth the price? We’re guessing most fans would say yes without hesitation. Winning the World Series, Super Bowl, Stanley Cup, or NBA Championship is the ultimate goal. Higher ticket prices is generally just an unwanted side effect.
Rest easy, Cleveland Browns fans. With a 1-16 record we are guessing your ticket prices won’t soar next season!
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