Rose Bowl - Luxury Suite Guide
We continue to work hard to provide the most up-to-date, comprehensive stadium and suite information available. Should you have questions not addressed below, or comments of any kind, please let us know!
Opened: October 8, 1922
Seating Capacity: 92,542 for football games; 60,000 for major concerts; 104,091 for the 1997 Rose Bowl football game – a United States record at the time. The Rose Bowl stadium features 54 suites, 48 loge boxes, and 1,200 club seats.
Address: 1001 Rose Bowl Dr, Pasadena, CA 91103 USA
Telephone: (626) 577-3100
Suites & Stadium Overview
The Rose Bowl stadium, located in Pasadena, California, is home to the UCLA Bruins of college football and college football’s annual Rose Bowl game (which features the champions of the Pac-12 and Big Ten conferences). The Rose Bowl stadium is owned by the City of Pasadena and managed by the Rose Bowl Operating Company, a non-profit organization. When not in use by the Bruins or the Rose Bowl committee, the historic landmark frequently serves as a concert venue.
The Rose Bowl stadium is among the most iconic and historic sports venues in the country. On January 1, 2015 the Rose Bowl stadium hosted the first ever College Football Playoff semifinal. Notably, the Rose Bowl stadium has also hosted the 1932 and 1984 Summer Olympics, the 1994 FIFA World Cup Final, the 1999 FIFA Women’s World Cup Final, four college football National Championship games, and five different Super Bowls (XI, XIV, XVII, XXI, and XXVII).
There is no title sponsor with venue naming rights. The Rose Bowl stadium received its name thanks to William L. Leishman, who as president of the Tournament of Roses was responsible for overseeing the Rose Bowl game and construction of its host venue.
Suite Seating Options
Total suites: 54
Individual suite capacity: 16-30
Total capacity of all suites: 1,396
Host to an average of 50 large-scale events a year, the Rose Bowl stadium offers a multitude of entertainment options. Many VIP seating areas and private luxury loge boxes are available only through annual or multi-year leases; others can be booked on a per-event basis. The Rose Bowl stadium can accommodate groups and parties of various sizes. Suite types include:
- E-Level Suites, E1-32 (seat 16-24)
- F-Level Suites, F1-22 (seat 16-30)
Housed in the Terry Donahue Pavilion and located on two separate levels (see seating chart), the Rose Bowl stadium’s luxury suites vary in size, amenities, and cost. The stadium also contains 48 separate loge boxes located between the 35 yard lines, for which single game tickets can be purchased in groups of four. In addition to the listings publicly displayed on the SuiteHop Marketplace, we are often able to help clients secure private suites and loge boxes through our offline network.
Private Rentals & Suite Ticket Prices
Premium full suite rentals for college football’s annual Rose Bowl game typically range from $20,000 to $52,000, depending on the size and location of the luxury box. Prices for ticket packages which only include UCLA football home games and lower-demand events can often be reserved for less than half the price. Individual suite tickets are often comparably priced to seats in the Club sections or other desirable areas at the Rose Bowl stadium.
Annual Suite Leases
Full-season leases are available directly from the UCLA Bruins at the Rose Bowl stadium, with suites starting at $28,000 per year for the UCLA football season and an additional $52,000 to add tickets to college football’s Rose Bowl game. A typical suite package includes tickets to both Bruin home games and the Rose Bowl, leasing annually for $85,000 to $95,000. Season long executive suites sell for as much as $135,000. Prices for just UCLA home games are secured at a significant discount due to the generally high demand of Rose bowl game tickets. Four-seat loges sell from $22,000 or more per season.
The cost of food and parking is typically included in all suite packages. Leases are currently being offered for one, three, seven, and ten year terms. Leasees obtain the first right to buy tickets to additional events, including college football’s National Championship game (if applicable). Half-season and partial-season leases are not being offered at this time.
Renting a Rose Bowl Suite Through SuiteHop
Pricing on SuiteHop is market-based, with suite owners determining the price at which they choose to list. The list price is a reflection of availability, the popularity of the event, the exact location of the suite, whether or not catering and parking passes are included, and the suite owner’s choice of selling their suite in its entirety or by the individual seat, among other factors.
Benefits of buying through SuiteHop may include...
- access to suites that are not otherwise available elsewhere, including when the event is sold out,
- ability to purchase individual tickets within suites,
- market-based pricing can be below box office pricing,
- transparent, real-time online pricing and ordering, and,
- availability of full event planning services including ticket distribution, RSVP/invitation management, celebrity appearances, branded promotional/gift items, dedicated in-suite concierge service, and more!
Renting a Rose Bowl Suite Through The Venue
Pricing through the box office is determined by team and/or venue management. Suite pricing is not typically published online and often requires offline contact with a sales representative. Large “Party Suites” sometimes sell individual tickets as part of a shared environment, while private suites usually require purchase of the entire space.
Benefits of buying through the venue may include…
- full year and multi-year suite leases only available through venue,
- venue pricing that is sometimes below marketplace pricing, and,
- a direct relationship with the venue for access to future promotions.
Suite Amenities & Design Features
The new Terry Donahue Pavilion houses all of the Rose Bowl stadium’s premium seating. Suites for rent in the Pavilion include upscale furnishings, refrigerator, drink rail with bar stools, storage cabinets, buffet counter, wet bar, and a high-definition flat screen television with in-house feed and cable. Rose Bowl stadium suites are outfitted with concierge service and an in-suite attendant. These premium spaces are located just steps away from new clubs and lounges.
Suite holders and their guests have access to private restrooms located throughout the premium level. The Rose Bowl stadium’s four-person loge boxes offer similar amenities.
Suite Access & Additional Meeting Spaces
The Rose Bowl stadium includes five distinct meeting areas: the Rose Gardens, the locker room, the media center, the Court of Champions & Donor Plaza, and the field (playing surface). Of note, the Rose Gardens located on the east and west sides of the stadium offer picturesque meeting space for up to 100 seated guests. The Court of Champions & Donor Plaza is located below the stadium’s historic marquee and offers well manicured space for up to 1,500 guests. The press boxes at the media center have built-in classroom style seating and feature 20 foot floor to ceiling windows
Rose Bowl stadium suite owners, renters, and guests are invited to enter their suite through special VIP entrance at Gate F up to two hours before the event and stay up to 60 minutes after the event.
Catering & Concierge Services
Complimentary food and non-alcoholic beverage service is provided to suite holders and loge box entrants by Wolfgang Puck and Legends Hospitality. Alcoholic beverages are available for purchase via suite attendant and throughout the club level.
The Rose Bowl Stadium has strict policies regarding what may be brought into the venue. The following are not allowed: beverage containers larger than 17 oz., un-sliced fruits or vegetables, glass bottles, coolers, and alcoholic beverages. See Rose Bowl Stadium Rules and Prohibited Items.
Rose Bowl stadium suite ticket holders and guests have access to two preferred VIP parking lots near the stadium: lots 5A and 5B, located off West Drive on the stadium’s west side. Please see the Rose Bowl stadium parking map for further details. All premium seat owners may enter the stadium through a private entrance directly south of Gate F and ascend to their boxes on private elevators and escalators. Valet service is not available at this time.
Each Rose Bowl stadium suite is equipped with a flat screen television with in-house feed, cable channels, and Wi-Fi service.
Rose Bowl stadium suite holders and their guests have access to well-appointed private restrooms on the premium level of the Terry Donahue Pavilion. In-suite restrooms are not available at this time.
The Rose Bowl stadium offers numerous bars and lounges. Of note to suite holders and loge box entrants, the 32,000 square foot Blue Moon Club boasts stunning views of the Arroyo Seco (a seasonal river and recreation area) and nearby 36-hole Brookside Golf and Country Club.
With a capacity of 192, the Loge Lounge is steps away from most suites and decorated with granite countertops, HDTVs, upscale finishes, and breathtaking views of the majestic San Gabriel Mountains.
Rose Bowl Suite Listings on SuiteHop
Rose Bowl on Wikipedia
Rose Bowl Stadium Official Website
Rose Bowl Official Luxury Seating Guide
Rose Bowl Official Visitor’s Guide
Rose Bowl Game Official Website
Rose Bowl Game Guide